2012 PRESTIGE Award Recipients


The following information lists the recipients from the 2012 CSTA PRESTIGE Awards.

2012 PRESTIGE Awards Recipients

CSTA Community Service Award presented by InterContinental Hotels Group Canada
Amanda Jacinthe Hamel (Charlottetown, PEI)

Amanda Hamel has had a significant impact on the success of many high-profile regional, national and international events hosted in Charlottetown, bringing a tremendous amount of passion, pride and dedication to her sport volunteerism.

Amanda traditionally plays a very important role on host committees, chairing areas of the event that have substantial impact on its overall success – event chair, public funding, sponsorship, marketing and communications, ticket sales, athlete experience, event logistics, economic impact measurement, and the list goes on. The first one to arrive and the last one to leave, Amanda literally volunteers thousands of hours annually for sporting events.

CSTA International Sport Event of the Year Award presented by Tourism Winnipeg
Recipient: 2011 Ford World Men’s Curling Championships (Regina, SK)

The Men’s World Curling Championship is the largest annual event for World Curling with 48 member nations vying for a spot in this prestigious championship. The 2011 Canadian-hosted event drew sold-out crowds for many of the round robin games and provided 50 hours of live national coverage on TSN, TSN2 and RDS plus additional international coverage on networks such as Eurosport and NHK. A record number of viewers (peaking at over 2 million) tuned in to see Team Canada win gold!

Volunteerism was at its highest with several activities planned to help engage the volunteers. Professional development seminars/courses were offered, two pep rallies were hosted and a volunteer appreciation banquet kicked-off the opening night of the Worlds.

The economic impact of this event (approximately $18M) was significant for the Saskatchewan marketplace, particularly during the winter period.

CSTA Canadian Sport Event of the Year Award presented by Tourism Montreal
2011 Tim Hortons Brier (London, ON)

The 2011 Tim Hortons Brier demonstrated collaboration between local curling clubs, the Host Organizing Committee, the Municipality, Tourism London and the John Labatt Center. Many challenges began before the event even commenced, but the Event Chair overcame the obstacles by dedicating himself to building the event around creative problem solving solutions. Among many execution barriers, the inclement weather, which caused significant “frosting” to occur on the ice, provided the London HOC its first coup. Stakeholders came together to solve the problem through the purchase of a dehumidification system. Through it all London demonstrated their event hosting capabilities and brought new awareness to the city. They expanded partnerships, infrastructure and sponsorship opportunities and their specialized training program developed for the mass volunteer core will benefit future London events.

With over 70 participants, 113,628 spectators, 492 volunteers who logged 11,808 volunteer hours and a $3.6M budget, the 2011 Tim Hortons Brier was one of the country’s most popular sporting events of the year - with a tremendous estimated economic impact of $23M!

CSTA Collegiate Sport Event of the Year Award presented by City of Brantford
2011 CIS Men’s Basketball Championships (Halifax, NS)

This event marked a phenomenal partnership between the Halifax Regional Municipality, the Province of Nova Scotia and Atlantic University Sport. After a 3 year hiatus in Ottawa, the 2011 CIS Men’s Basketball Championship was held in Halifax for its 25th year. Its cumulative impact over 25 years includes $292,250,000 of gross economic impact, 532,573 spectators, 185,792 volunteer hours and in excess of $450,000 raised for various non-profit organizations.

This year was equally successful with 4,000 cheering fans at the Halifax Metro Centre for a final which featured two out-of-province teams. The event raised the institution’s profile in the community, allowed fans to enjoy exciting basketball action and carried national visibility. The economic impact measured through STEAM is estimated at $9M.

CSTA Sport Event Sponsor of the Year Award presented by River Rock Casino Resort
Recipient: Dakota Dunes Casino (Dakota Dunes Casino Open: Canadian PGA Tour)

The Dakota Dunes Casino, part of the Saskatchewan Indian Gaming Authority, was the title sponsor of the 2011 Dakota Dunes Casino Open – Canadian Tour event in 2011. For more than 20 years, the Canadian Tour has proven to be an outstanding training ground for PGA Tour success. Top golfers from around the world compete in Canadian Tour events to hone their skills and advance to the PGA Tour.

The opportunity arose for SIGA to take the lead and renew Saskatchewan’s partnership with the Canadian Tour, re-establishing the Saskatchewan stop for the tour. It had been more than a decade since the tour had stopped in Saskatchewan and the chance to host a professional golf event at the Dakota Dunes Golf Links, one of Canada’s top new golf courses, was an incredible opportunity.

The Dakota Dunes Casino’s contribution of $150,000 enabled the event to return to Saskatchewan and allowed the province to see a professional golf event right in their hometown. The course itself was the ideal venue for such an event. Named Golf Digest Magazine’s Best New Canadian Course of 2005, the course is a formidable challenge for professional and amateur golfers alike.

As title sponsor, Dakota Dunes Casino helped to create a number of mini-events during the tournament that added to the overall value of the event for all stakeholders. Opening ceremonies were held at River Landing, Saskatoon’s newly developed water front destination and there was a celebrity “drive the river” challenge, featuring local celebrities and pro-golfers, plus a BBQ lunch that attracted the downtown business.

CSTA President's Award Recipients

CSTA President’s Award - Public Sector Supporter
Recipient: His Worship Mayor Donald Atchison , Saskatoon, SK

Since taking office as the Mayor of Saskatoon in 2003, His Worship Mayor Donald Atchison has been a strong supporter of Saskatoon’s sports community and an integral part of the bid process for many of Saskatoon’s highly successful sport events such as: the 2004 and 2012 Brier, 2006 Vanier Cup, 2007 Canadian Figure Skating Championships, 2010 Olympic Torch Relay, 2010 IIHF World Junior Hockey Championship and the upcoming 2013 Memorial Cup. All of these events were extremely successful, often breaking attendance and profit records.

Mayor Atchison played a large role in securing funding for capital upgrades to Credit Union Centre for the IIHF World Junior Hockey Championship, which included an increase in seating and power ring displays. He played a vital role in securing funding from the provincial, federal and municipal government. Without this financial know-how, many of these events, which have had an enormous impact on sport tourism in the city, would not have occurred in Saskatoon.

In addition to being an integral part of the bid process for Saskatoon’s major sport events, Mayor Atchison has been dedicated to the improvement and development of Saskatoon’s sport infrastructure. Saskatoon is fortunate to have an individual such as Mayor Atchison who is not only committed to attracting visitors to sports facilities and events, but who is passionate about the city’s sports community. His support continues to be instrumental to the development of sport tourism in Saskatoon.

CSTA President’s Award - Sport Tourism Builder
Recipient: Tom Valcke, St. Marys, ON

Tom Valcke has dedicated his life to the sport of baseball. Eleven years ago, Tom joined a floundering operation at the Canadian Baseball Hall of Fame and Museum. Little was known about the CBHFM and it was starving financially. St. Marys, Ontario soon found out that Tom had the pan-Canadian/global contacts in the media, plus fundraising and tourism knowledge to take its beloved entity to national and international heights.

As President and CEO Tom gave focus to the Hall’s vision and established credibility in its media, friend-raising and fundraising reach. He has been relentless in ensuring that his desired message reaches Canadians coast-to-coast. He has been instrumental in obtaining significant donations, grants, and sponsorships from all three levels of government, foundations, philanthropists and corporate Canada. The annual induction ceremony has transformed into a nationally-recognized, four-day festival.

In his ‘free time’, Tom has served as Technical Commissioner at the Olympics and both World Baseball Classics. Tom was recently recognized by MLB Commissioner, Bud Selig, and Baseball USA CEO, Paul Seiler, in Los Angeles for his 2011 and previous contributions to the globalization of the sport of baseball.

CSTA President’s Award - Multi-Sport Games, National
Recipient: 2011 Canada Winter Games,  Halifax, NS

The Halifax 2011 Canada Games, a multi-sport event that enriched the lives of young athletes and played an important stepping stone in the development of so many future Olympians, generated more than $130 million (STEAM) in economic activity in Nova Scotia, created more than 1,000 jobs, and $40.4 million in wages and salaries. Over 11,500 people visited
Halifax for the Games and it was the highest economic impact of any Canada Games to date.

The Games generated a $200,000 surplus, which was added to the Games Legacy Fund, which will have an overall value of $1.5 million. More than 3,400 Games volunteers were inspired to continue to give back, requesting to be notified of future event volunteer opportunities through Events Nova Scotia—a true human legacy of the Games.

Attendance at all sporting events was strong, with sold-out events at most venues. Games records were set for attendance and more than 400,000 people streamed Games action live. An estimated 50,000 people attended free concerts in Celebration Square.

While organizers promoted a Green footprint through environmental stewardship and sustainable initiatives, there was $1.1 million in Games sport equipment redistributed after the Games to community organizations. The legacy of these Games will continue to benefit Nova Scotians for years to come.

CSTA President’s Award - Multi-Sport Games, Regional
Recipient: 2011 Western Canada Summer Games, Kamloops, BC

An impressive set of multi-sport games, the 2011 Western Canada Summer Games held in Kamloops, BC included 2,300 participants, 30,000+ spectators and over 2,000 volunteers who logged 52,800 volunteer hours. the economic impact of the Games is estimated at $10M.

The Athlete’s Village housed in university residences provided meals, entertainment, medical, administration and 60% of the sport venues within steps of each other. The HOC partnered with 19 local sports organizations to deliver every technical aspect that would proudly meet Canada Games standards.

The Opening and Closing Ceremonies featured Paralympic athlete Kelly Smith who lit the Games cauldron. Simply put, Kamloops provided it all for athletes, spectators and stakeholders!