2013 Recipients

The following information lists the recipients from the 2013 CSTA PRESTIGE Awards.



CSTA Canadian Sport Event of the Year Award presented by Tourism Montreal

100th Grey Cup Festival (Toronto, ON)

The 100th Grey Cup Festival was a rich sport and cultural experience that was meaningful, inclusive and inspiring. The eleven-day event offered an unprecedented schedule of events for all to take pride in the history of a great Canadian sport.

With four large Festival Zones, engagement from four levels of government, a management team with Olympic Movement experience, and a full range of corporate and media partners, the event saw hundreds of thousands of Canadians enjoy the Grey Cup and Festival events!

The scope and vision of the Grey Cup Festival was completely unique. The CFL Player Awards on TSN, four concert venues showcasing 80 Canadian acts, North America's largest urban zipline, a business seminar with Jack Welch and other special events offered over 400,000 guests the opportunity to enjoy the City of Toronto.



CSTA International Sport Event of the Year Award presented by Tourism Winnipeg

Ironman 70.3 Mont-Tremblant & Ironman Mont-Tremblant (Mont-Tremblant, QC)

A first ever worldwide bid success, the World Triathlon Corporation selected Mont-Tremblant to host both Ironman 70.3 & Ironman.

A total of 4500 athletes (2000 for the 70.3 and 2500 for IM) visited Mont-Tremblant to participate in two events. Each athlete was accompanied by an average of four people who hailed from 50 different countries, generating more than 20,000 overnight stays. More than 11,000 day-trippers came to watch the races, bringing the total Ironman tourist traffic to 44,545.

Furthermore, the Ironman Foundation has made an incredible donation of $250,000 to the community of barely 9,800 residents which will be put towards the creation of a municipal aquatic centre and Olympic pool to support the community and future events.



CSTA Sport Tourism Organization of the Year Award presented by WestJet

Events Ottawa (Ottawa, ON)

Events Ottawa is supported by the Tourism Development Council (TDC), which is comprised of leaders from key tourism organizations in the Ottawa region, such as the National Capital Commission, Ottawa Gatineau Hotel Association, and the Ottawa Convention Centre.

Events Ottawa was responsible for bidding on and securing the following future events: 2013 World Duathlon Championships, 2013 National Gymnastics Championships, 2013 and 2014 CIS Final 8 Men's Basketball Championships, 2013 Ottawa International Badminton Challenge, 2013 Pacific Nation's Cup (Senior Men's Rugby), 2014 Canadian Figure Skating Championships, 2014 Canadian Deaf Dart Championships and 2017 Whitewater Canoe/Kayak National Championships.

Events Ottawa also provided financial support and resources to the following events in 2012 to ensure their success and provide a memorable experience for the athletes and participants: NHL All Star Weekend, Ontario Gymnastics Championships, W-League Soccer Championships and the NACRA Rugby 7s World Cup Qualifier.




CSTA Sport Event Volunteer of the Year Award presented by InterContinental Hotels Group Canada

Marcel Aubut (Montreal, QC)

Nominated for his dedication and organizing excellence towards the Dr. Jacques Rogge Luncheon (Quebec City) and the Celebration of Excellence: 3 days of celebration events: Heroes Parade, Diamond Jubilee Medal Presentation, Olympic Hall of Fame Gala (Ottawa, Toronto, Montreal), Marcel Aubut has been deeply involved in high performance sport for more than three decades.

Marcel was the creator, visionary and driving force of the Dr. Jacques Rogge Luncheon event which included a seated meal for over 4000 guests; a record for Quebec City and for Canada for a non-political event. Mr. Aubut was both the leader and operator for the event where he was intimately involved in the planning and execution as he oversaw every detail on a daily basis. The event, which featured a Cirque du Soleil show, had 200 volunteers and 120 Canadian athletes representing 83 Olympic medals. Over $800,000 was generated to support high performance sport.

Marcel was also the inspiration behind the Celebration of Excellence events. Marcel worked tirelessly day in and day out for months leading up to the event. He developed the vision for the event which was to recognize and celebrate our London 2012 athletes and coaches in the manner that had never been done before. This also allowed Canadians to connect with their Olympic and Paralympic heroes. During the summer, he relocated to Toronto where he led all teams involved with the Heroes Tour, Parliament Hill Tribute, Parade and Hall of Fame Gala.



CSTA Sport Event Sponsor of the Year Award presented by ADUP eventgraphics

The Royal Canadian Legion (The Legion National Youth Track & Field Championships, Charlottetown, PEI)

For half a century, the Legion has been instrumental in organizing and funding athletics in Canada. Since 2009, the Legion Nationals became an open competition with all qualified youth and midget competitors competing at the highest level in Canada.

In 2012, The Legion National Youth Track & Field Championship in Charlottetown had a total of 850 athletes, with approximately 400 athletes, coaches and chaperones being financially supported by the Legion. All commercial housing within a 50km radius of the city, including UPEI residences, were completely sold out.

The investment by the Royal Canadian Legion is made solely through the finances of this non-profit independent organization and Legion members devoted approximately 10,000 hours to the annual event.



CSTA Sport Tourism Champion of the Year Award presented by Starwood Hotels – Team Canada

Pat Shewchuk (Brantford, ON)

Since 1998, as Coordinator of the Tournament Capital of Ontario (Retired) for the City of Brantford, Mrs. Pat Shewchuk played an active role on several organizing committees which involved major sporting events that welcomed countless individuals, teams and spectators to Brantford, Ontario.

She has been instrumental in spearheading many events in 2012 including: Masters Grand Slam of Curling hosting 64 teams; the Inaugural Hockey Night In Brantford which saw $70,000 raised for 18 local agencies; the 6th Walter Gretzky Street Hockey Tournament with 2,400 participants; the OFSSA Boys Quad Soccer Tournament and the Wayne Gretzky Sports Centre Arena’s Celebration.

Pat has provided assistance in a variety of ways to countless sport organizations and charitable groups that hosted sporting events in Brantford including; Heart and Stroke Foundation, Lung Association, Brant United Way, Brant Community Health Care Foundation, Arnold Anderson Youth Sport, D & D Martial Arts, Brantford Briers Basketball, Brantford CYO Basketball, Brantford Galaxy Youth Soccer, Brantford Minor Hockey, Brantford Girls Hockey, Brantford Church Hockey, Brant Sledge Hockey, W. Ross Macdonald School Goalball team, and many others.



CSTA President’s Award Recipient 2013

His Worship Mayor Clifford Lee (Charlottetown, PEI)

Mayor Lee has been proactively involved in Charlottetown’s prospecting efforts to attract events to his town years before they are hosted, lobbying fellow members of City Council to lend their support kick starting the official bid processes. When the hosting rights for events are awarded to Charlottetown, he again lobbies members of City Council to vote in support of providing municipal funding to those events. In many cases, Mayor Lee lobbied provincial and federal counterparts for event funding, further supporting the efforts of event organizing committees.

In 2012 Mayor Lee’s greater vision to build Charlottetown as a leading sport tourism destination in Canada was evident and a priority of his mandate since coming into office as mayor in 2003.

Throughout his leadership, and with his support, thousands of dollars have been raised by organizations such as KidsSport, Children’s Wish and Stars For Life.
Outside of his advocacy to afford charitable and/or not-for-profit organizations with the opportunity to raise funds during the hosting of sport tourism events, he also champions the involvement of organizations such as Big Brothers & Big Sisters, PEI Association of Newcomers to Canada and local schools, working with event organizing committees to establish ticket programs allowing these groups to attend competitions for free or at a nominal charge. He understands that the power of sport is as equally great on the spectator side as it is on the participant.

Mayor Lee’s strong support was also key in the creation of SERF (Special Events Reserve Fund) – a fund established to attract special events to the city that have a pronounced tourism focus and strong potential for incremental tourism growth, including sport events. SERF contributes over $250,000 to the hosting of sport events. This funding is in addition to the $200,000 the City of Charlottetown invests in sport tourism annually