Canadian Sport Tourism Alliance (CSTA)
Building Business Through Sport!
Created in November 2000 through a partnership with the Canadian Tourism Commission, CSTA has grown from 18 founding members to over 400 members including 142 municipalities, 200+ national and provincial sport organizations and a variety of product and service suppliers to the industry. Sport tourism is now the fastest growing segment of the tourism industry.
One of the CSTA’s key objectives is to market Canada internationally as a preferred sport tourism destination. Canada has a long and proud history of hosting international sport events including three Olympic Games , two Pan American Games, four Commonwealth Games and a variety of single sport world championships.
The CSTA leverages its expertise and leadership as a catalyst to grow the $5.2 billion a year sport tourism industry in Canada (Statistics Canada, 2014), promoting the development of partnerships between events rights holders and host cities. Other activities of the CSTA include sharing best practices, measuring the economic impact of sport events and enhancing the profile of sport tourism.