Committees

Membership Committee

  • Provide leadership in the development and review of member recruitment and servicing plans
  • Evaluate and identify potential new members or markets
  • Assist in providing leads to staff
  • Recommend marketing activities
  • Monitor member satisfaction
  • Evaluate membership model and recommend adjustments
  • Assist in the enhancement of members' benefits package
  • Conduct new members orientation session at the Annual

Marketing & Communications Committee

  • Provide leadership in the development and review of Marketing & Communications plans
  • Review and recommend Congress format, content, speakers and other programming options
  • Assist in the development and review of the Congress Sponsorship Strategy
  • Provide qualified sponsor leads to staff
  • Identify and facilitate business development opportunities
  • Review and recommend adjustments & enhancements to the functionality of the website
  • Provide input into the content and direction of the newsletter

Research

  • Provide leadership in the development and review of research plans
  • Assist in the identification of research partners
  • Recommend sources for industry data & research
  • Identify and recommend areas requiring further investigation
  • Recommend distribution channels for research results & data

Training & Education

  • Provide leadership in the development of Training & Education plans
  • Recommend educational content for regional workshops and the annual Congress
  • Develop and circulate a bi-annual needs assessment survey for CSTA members
  • Recommend direction for training/education or certification programs through educational institutions or the Canadian Tourism Human Resource Council.

Government Relations

  • Provide leadership in the development of the Government Relations plan
  • Assist in the identification of key elected and public officials at the federal and provincial levels
  • Assist in development and maintenance of relationships with key government officials and agencies.