Committees

Membership Committee

• Provide leadership in the development and review of member recruitment and servicing plans
• Evaluate and identify potential new members or markets
• Assist in providing leads to staff
• Recommend marketing activities
• Monitor member satisfaction
• Evaluate membership model and recommend adjustments
• Assist in the enhancement of members' benefits package
• Conduct new members orientation session at the Annual

Marketing & Communications Committee

• Provide leadership in the development and review of Marketing & Communications plans
• Review and recommend Congress format, content, speakers and other programming options
• Assist in the development and review of the Congress Sponsorship Strategy
• Provide qualified sponsor leads to staff
• Identify and facilitate business development opportunities
• Review and recommend adjustments & enhancements to the functionality of the website
• Provide input into the content and direction of the newsletter

Research

• Provide leadership in the development and review of research plans
• Assist in the identification of research partners
• Recommend sources for industry data & research
• Identify and recommend areas requiring further investigation
• Recommend distribution channels for research results & data

Training & Education

• Provide leadership in the development of Training & Education plans
• Recommend educational content for regional workshops and the annual Congress
• Develop and circulate a bi-annual needs assessment survey for CSTA members
• Recommend direction for training/education or certification programs through educational institutions or the Canadian Tourism Human Resource Council.

Government Relations

• Provide leadership in the development of the Government Relations plan
• Assist in the identification of key elected and public officials at the federal and provincial levels
• Assist in development and maintenance of relationships with key government officials and agencies.