Derek Mager

Based in Vancouver, Derek Mager is the managing partner at The Data Jungle, a boutique insights-driven research and consultancy group focused on providing strategic consulting and market intelligence that supports key business decisions. With over 20 years of experience in the sports, entertainment and media industries, Derek has successfully managed hundreds of projects including return on investment and economic impact assessments, sponsorship / naming rights valuations, feasibility studies, and consumer / media research projects for a diverse set of clients. He brings his experience working with international brands, sports leagues, sports teams, government agencies, tourism bodies, sport federations, and marketing agencies to the CSTA consulting program.