Krista Benoit

President and CEO of iSPARK Consulting, Krista has established a boutique marketing, events and sponsorship agency with a creative approach that continually exceeds client expectations. Her experience reaches deeply into the sport, health & fitness, not-for-profit and corporate sectors and includes several National Sport Organizations. She also brings that extensive background in events, marketing and sponsorship, to her role as CSTA’s Executive Director, Marketing & Events, where she continually comes up with new ideas and has made Sport Events Congress such a success every year.  She coordinates CSTA’s Consulting Services program, Economic Impact Assessment studies, and all marketing programs and activities for CSTA. She is also one of the CSTA consultants in the areas of event bidding and hosting, marketing, RFPs, sponsorship and venue selections.