Strength in Numbers

Members of the CSTA have access to our online self-serve tool that is user-friendly and web-based. Using a secure access portal, you input budgetary data, participant and spectator demographics and information typically contained in the event’s business plan. Our model analyzes the data and predicts the expected economic impact of hosting your particular event in a specific city. steam 2.0 is designed specifically as a predictive model and cannot be used to generate post event data. steam pro  2.0 is specifically designed for this purpose. 

The tagline strength in numbers highlights the established reputation of this tool  as the economic impact measurement standard for the Canadian sport tourism industry. 

How does it work?

steαm2.0 uses standardized visitor expenditure profiles that have been developed with primary data collected by the CSTA, which is then supplemented with data from Statistics Canada. The model makes adjustments to the expenditure profile used in the preparation of the impact assessment based on these demographic characteristics, as well as the location of the event. This spending estimate is then combined with capital and operations expenditures to produce an overall estimate of the expenditures associated with the event, which is then entered into the economic impact assessment component of the model.

The results?

The model produces an estimate on the economic impact associated with hosting the event – as a pre-event projection.

steam 2.0 is designed specifically as a predictive model and cannot be used to generate post event data. steam pro 2.0 is specifically designed for this purpose.


Available on a no-charge, complimentary basis to CSTA members, steαm2.0 CSTA is a self-serve tool. Training is offered periodically via webinar or in-person at Sport Events Congress annually.

If you prefer to have CSTA input the data and run the report for you, the fee is $3000 per event (+ applicable taxes).


steαm2.0 is available exclusively to CSTA members through the CSTA Members Only portal which also includes a steαm2.0 user guide. If you are unclear about login procedures, or you've forgotten your login, please contact Steven Trainor (

*Please note that access to steam 2.0 is provided exclusively to CSTA members for non-commercial purposes only.  Use of the model for commercial purposes is strictly prohibited.