2015 Canada Winter Games Celebrate Substantial Economic Impact

(September 10th, 2015) Ottawa- With over six months having passed since the conclusion of the 2015 Canada Winter Games, economic impact assessment numbers have recently been finalized, and the figures are significant. A study carried out using the Canadian Sport Tourism Alliance’s Sport Tourism Economic Assessment Model Professional Version (STEAM PRO) analyzed the economic impact of the 2015 Canada Winter Games on the city of Prince George and the province of British Columbia.

The combination of visitor spending, capital and operational expenditures of the event organizers totaled $55.1 million. The resultant increase in net economic activity (GDP) was $62.9 million throughout the province, of which $37.3 million occurred in Prince George. The total industry output (or gross economic activity) supported by the event was $123.4 million, with $83 million occurring in Prince George. The spending supported 693 jobs and $43.1 million in wages and salaries throughout the Province.

Considerable tax revenues of over $24,800,000 were supported by the event, $11,900,000 of which accrued to the federal government, while an additional $9,700,000 in taxes accrued to the province of British Columbia. In addition, $3,200,000 in taxes were supported in municipalities throughout the province, of which $2,100,000 million was attributed to Prince George.

“From the time the Host Society was formed we were confident that the economic impact would meet and exceed the $70 to $90 million bid promise” said Stu Ballantyne, CEO of the 2015 Canada Winter Games. “Our pre-Games forecasting put the economic figures ahead of the $90 million target and we were extremely pleased when the final numbers came in higher than our forecast. This is a great achievement for the community by the community.”

The Games were a significant technical and organizational success, highlighting the achievements of Canada’s top young athletes. The event received tremendous support from local residents through the efforts of the more than 4,500 volunteers.

In addition, more than 10,500 visitors traveled to Prince George to participate in or spectate at the Games.
“Congratulations to the 2015 Canada Winter Games on their impressive economic impact assessment” said Tom Quinn, Canada Games Council Chairman. “The past few editions of the Canada Games have demonstrated that the Games have a tremendous economic impact on not only the host city, but the province as a whole.”

The 2015 Canada Winter Games also left behind a considerable infrastructure legacy with the nearly $20 million of capital investment in Prince George as a result of hosting the Games.

“Prince George has distinguished itself as a superb event host by delivering a terrific Canada Winter Games,” said Rick Traer, CEO of the Canadian Sport Tourism Alliance.

“It is positioned favourably to gain a greater share of the $5.2 billion sport tourism segment of the tourism industry in Canada with the support of its dedicated volunteer base, elected officials and state of the art facilities.”

The Canada Games, alternating every two years between summer and winter, are Canada’s largest recurring multi-sport event, and are an important component in the development of Canada’s young athletes. The 2015 Canada Winter Games in Prince George were the first time that British Columbia hosted a Canada Winter Games.

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About the Canada Games

Held once every two years, alternating between winter and summer, the Canada Games represent the highest level of national competition for up and coming Canadian athletes.

The Games have been hosted in every province at least once since their inception in Quebec City during Canada’s Centennial in 1967. The Games are proud of their contribution to Canada’s sport development system in addition to their lasting legacy of sport facilities, community pride and national unity.

The organization of the Canada Games is made possible thanks to the contribution and support of the Government of Canada, provincial/territorial governments, host municipalities and the Canada Games Council.