CANADIAN SPORT TOURISM ALLIANCE CELEBRATES CANADA'S RANKING AS THE WORLD'S #2 SPORTING NATION

 

2014  Global Sports Nations Index Ranks Canada as Number Two

Ottawa - The Canadian Sport Tourism Alliance (CSTA), an organization with 400 members including 142 municipalities, over 200 national and provincial sport organizations as well as product and service suppliers to the industry celebrates the recent Global Sports Nations Index which ranks Canada as the number two sporting nation in the world.

This Global Sports Nations Index 2014 is produced by Sportcal, a global sports market intelligence agency, and is based on in-depth analysis of over 450 major multi-sport games and world championships over a rolling 12-year period, covering six years in the past and six years in the future (2009 to 2020). 

Rick Traer, CEO of the Canadian Sport Tourism Alliance commented: "With one of the CSTA’s key objectives being to market Canada internationally as a preferred sport tourism destination, this Index ranking of #2 in the world proves that the work of the Canadian sport tourism partners is indeed paying off.  They understand the impact of positioning Canada as a world leader in hosting sporting events, and we look forward to working together to place Canada at the top of the list in the near future."

As well as the Olympic Winter Games held in 2010, Canada will have hosted 42 world championships and multi-sport games between 2009 and 2020. Next year, 2015, will be a big year for Canada and international sport events, with the 2015 Pan American Games in Toronto and the FIFA Women’s World Cup which will be hosted throughout Canada, as well as four other world championships.
After hosting the winter Olympic and Paralympic Games in Sochi, Russia has established itself as the world’s number one sporting nation in 2014. China, top in 2012 and 2013, has dropped to fourth, below Canada and the UK. The UK remains in third place, with the US rounding off the top 5 in fifth position.

The CSTA leverages its expertise and leadership as a catalyst to grow the $3.6 billion a year sport tourism industry in Canada, promoting the development of partnerships between events rights holders and host cities.  Other activities of the CSTA include sharing best practices, measuring the economic impact of sport events and enhancing the profile of sport tourism.

The CSTA has just wrapped up its annual Sport Events Congress, held this year in Edmonton, with over 360 delegates in attendance. Canada’s largest annual gathering of sport, tourism professionals and event management firms, the Sport Events Congress hosts the popular Sport Events Exchange, a business-to-business events marketplace where events rights holders have the opportunity to meet one-on-one with municipal representatives interested in hosting events in their communities.

Next year, CSTA's Sport Events Congress is slated to be hosted in the 2015 Pan/Para Pan American Games host city of Toronto on March 31 - April 2, 2015 at the Sheraton Centre Hotel.

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For more information:
Rick Traer, CEO
Tel: 613-295-6388
rtraer@canadiansporttourism.com