Ottawa, April 14, 2004 -

The Countdown continues to Sport Events Congress 2004, Canada’s largest annual gathering of sport, tourism organizations, event management firms and other industry professionals.  The conference takes place from April 29th – May 1st at the Westin Hotel in Ottawa.

The Congress features an outstanding line-up of speakers, including Michele McKenzie, President & CEO of the Canadian Tourism Commission; Stan Keyes, Minister of State for Sport; Chris Rudge, CEO of the Canadian Olympic Committee; Randy Williams, President & CEO of the Tourism Industry Association of Canada; Stacy Allaster, Vice President and Tournament Director, Tennis Canada; Dave Parkes, CEO, Canadian Curling Association; and Ken Read, President, Alpine Canada.

Congress sessions will cover a wide range of hot topics, including:

  • 2010: Ensuring a Lasting Legacy
  • International Hosting Strategy - Status report and future implications for the event hosting industry.
  • Leveraging your Sponsors to Enhance Guest/Participant Experiences
  • Sport Events Exchange (business-to-business events marketplace)
  • STEAM (Sport Tourism Economic Assessment Model) Training Workshop
  • Events Database and Search Engine Training Workshop
  • Best practice presentation by Kamloops: Tournament Capital of Canada

Two new leading edge industry tools will be launched at this year's event, including a Community Sport Tourism Planning Template and a Sport Event Business Plan Template, adaptable for events of all sizes.

Here's what people have been saying about Sport Events Congress:

"Excellent networking opportunities, educational sessions and business development opportunities, Sport Events Congress has it all!" Matthew Coyne, Tourism Vancouver

"The Sport Events Exchange is the best initiative I have seen to assist sport organizations match their respective events with host communities." Peter Montopoli, Chief Marketing Officer, Skate Canada

"Terrific speakers! The best value for dollar of any conference I have attended." Pat Shewchuk, Brantford – Tournament Capital of Ontario

Sport tourism is a billion dollar a year enterprise and one of Canada's fastest growing tourism segments.  DON’T DELAY – REGISTER TODAY!

For further information or to register on-line, visit the Congress section on the website at  For information about sponsorship opportunities, please contact Krista Benoit at (819) 682-7739.