CSTA’s 2018 GSI Canada Index – Call for Participation


CSTA’s 2018 GSI Canada Index – Call for Participation

Canadian Sport Tourism Alliance (CSTA) members are invited to participate in the 2018 Global Sport Impact (GSI) Canada Index. Developed in collaboration with Sportcal, a leading sport market intelligence agency based in London, UK, the results of the initial GSI Canada Index were announced in March of 2018. It is an evidence-based, data-driven tool that demonstrates cities’ attractiveness as host destinations and ultimately increases Canadian capacity to attract and host sport tourism events.

This assessment reflects national championships and international events hosted and planned in communities across Canada. Also beginning this year, National Sport Organizations (NSO) will have the opportunity to submit a report for their national championships.

Results will allow cities, governments and events rights holders to better understand the impacts generated by sport events, and to plan bidding and hosting strategies even more effectively.

How it Works

Members of CSTA complete their Sport Tourism Annual Report (STAR) online (Excel format with 5 tabs) which will be independently analyzed by the team at Sportcal. All information will be kept confidential and results will be segmented according to CSTA membership categories by the population of host communities.

Based on the input provided, each host city receives a score and ranking within their respective membership category. The index and rankings are announced annually at Sport Events Congress (SEC). The 2019 announcement will take place at SEC19 in Ottawa, March 19-21, 2019 in these categories:

  • GSI Canada Index (All Events)
  • Canadian Sport Event Cities Index by population (overall)
    • Cities over 500,000 population
    • Cities over 150,000 and under 500,000 population
    • Cities over 50,000 and under 150,000 population
    • Cities under 50,000 population
  • Top 5 Canadian Sport Event Cities Index (by International Events)
  • Top 5 Canadian Sport Event Cities Index overall (by National Championships)
  • Top 5 Canadian National Championships Index

Assessment Criteria

Data will be collected in these categories:

  • Event Data for National Championships hosted in 2018
  • Event Data for International Championships hosted in 2018
  • Forecast Data for confirmed National Championships to be hosted in 2019 and beyond
  • Forecast Data for confirmed International Championships to be hosted in 2019 and beyond
  • Events currently in the bid process (National and International) that have been submitted to rights holders


CSTA will collect hosting data from all CSTA members that wish to participate. To be included as part of the 2018 GSI Canada Index, member cities and National Sport Organizations must complete and submit the data input form by Friday, December 21, 2018. 

A copy of the STAR input sheet can be found here.

More details on the parameters of the program and methodology can be found here.

The 2018 Report is posted on the CSTA website along with the

For further information, please contact Steven Trainor by email at strainor@canadiansporttourism.com.