Events database breaks 100!

Ottawa, February 4, 2002 - The Canadian Sport Tourism Alliance (CSTA) announced today that the number of sport events listed on its Events Database and Search Engine has reached 100.

The Events Database (www.canadiansporttourism.com) is a leading edge, web-based intranet platform designed for matching national, continental and world championship sport events with potential host communities across Canada. It features secure access to CSTA members and participating national sport organizations and includes a variety of query and search functions to assist in the product matching process.

”We’re thrilled with the response from the national sport community, ” said Rick Traer, CSTA Chief Executive Officer. ”National sport organizations and other rights holders have clearly embraced the Events Database as a way to raise the level of awareness of their events and to generate increased interest from bidding communities across Canada. We are currently ahead of schedule and are now focused on reaching our target of 200 events by the end of the year. ”

“The Events Database has already provided information on several events which we are currently pursuing and at least one which has been recently awarded to our city,” stated Todd Brandt, CEO of Tourism Saskatoon. ”The Database is an outstanding strategic planning tool that saves time and delivers the information I need to help me stay on top of opportunities which represent the best fit for our community.”

Sport tourism is a multi-billion dollar a year industry and Canada’s fastest growing tourism sector. Working in partnership with the Canadian Tourism Commission, the Canadian Sport Tourism Alliance is an industry-led and market driven organization that currently counts over 40 municipalities and sport tourism industry-related companies across Canada among its membership base. The CSTA’s mission is to increase the capacity and competitiveness of communities across Canada in hosting sport events.