2018 Sport Events Congress Presentations

Wednesday, March 7, 2018

Sport Tourism 101- Presenters: Neal Alderson & Julie Nadeau, members of CSTA's Board of Directors
The 'steam' Cycle -Presenter: Derek Mager, Managing Partner, The Data Jungle & CSTA Economic Impact Consulant
eHarmony for Events Rights Holders | How to Get Lucky & Other Dating Tips
- Matchmakers: Kelly Weiss and Barbara Tavares, Marketing & Events Coordinators, CSTA & Gary Curgin, Senior Consultant, CSTT Sports Management International & Eric Savard, President, Organisports
Driving Maximum Sponsorship Value-Speakers: Don Mayo, Global Managing Partner, IMI International; Chris Wilson, Director, Marketing, Swimming Canada

Xperiential Huddle - X-Hosts: 

  • Mike LaLeune, Four-Time Olympic Organizing Committee Staff Member featuring 'The Tipping Point – To Bid or Not'
  • Tom McGuire,Group ATN Consulting featuring 'Economic Impact – What’s the Real Deal?'
  • Brent Barootes, Partnership Group - Sponsorship Specialists & Seamus O’Keefe, WSC Atlantic featuring 'What’s your Valuation – Understanding Sponsorship and Naming Rights'
  • Kelsey McLean, Worldwide Sales Manager, Sports Travel, Best Western Hotels and Resorts featuring 'Here to Stay – Third Party Accommodations Companies'
  • Robert Chisholm, Business Coach and Former Politician featuring 'Government Relations and Advocacy'
  • Blair McIntosh, Vice President, Sport, Special Olympics Canada featuring 'Getting Started – Setting up a Sport Tourism Group in Your Community'
  • Janelle Janis (Event Attraction Strategist, Partnerships and Event Strategy, City of Edmonton featuring 'Singing from the Same Song Sheet – Aligning your Event Stakeholders'
  • Heather Bury (Sport and Event Sales Executive, Tourism Saskatoon) featuring 'Event-Based Sustainable Social Legacies' featuring 'Event-Based Sustainable Social Legacies'

When things don’t go as planned: How to prepare for the safety & security of your participants - Moderated by: Lindsay (Hugenholtz) Sherk, Senior Leader, Sport Matters Group

Thursday, March 8, 2018

What Sponsors Want: The Changing Sponsorship Landscape - Presenter: Brent Barootes, President & CEO, Partnership Group – Sponsorship Specialists

Digital Communications & Fan Engagement: How to Maximize Engagement with Fans Before, During and After an Event - Presenter: Shane O’Sullivan, Head of Content, PRISM Sport & Entertainment Inc., London (U.K)
+bonus! Social Media Playbook

Sport Tourism Assessment Template (STAT) -Presenters: Eric Savard, CSTA Director – Transfer of Knowledge and Grant MacDonald, President – GM Event Inc.
GX – The Guest Xperience -
Panelists: (Video)

Global Sports Impact (GSI) Canadian Index Launch
- Presenters: Mike Laflin, President & CEO, Sportcal & Eric Savard, Director, Transfer of Knowledge, CSTA

Friday, March 9, 2018

Creating Hosting Opportunities for Your Market