Sport Event Marketing Template


Developed in partnership with Organisports Consultants, this tool is designed to help bidding committees and organising committees establish how nongovernmental revenues can be raised and how events should be promoted. It also outlines all the elements which need to be considered, including communications, television, sponsorships, ticketing, merchandising and fundraising. The Sport Event Marketing Template is designed to complement the CSTA Business Plan Template, already available to CSTA members.

Comprised of a Microsoft Word file, the template supplies all the necessary information and work tools needed to prepare a complete event marketing plan for sport events of any size.

Access Sport Event Marketing Template (CSTA Members Only Access)