steam pro2.0



Real Data in Real Time

Using the same framework, steαm pro2.0 is an enhanced version of steαm2.0 featuring primary data collection on-site and detailed analysis. Its tag line real data ● real time highlights the impact of live information collected directly from spectators and participants during the event which includes actual spending data.

How does it work?

We survey your event attendees live onsite at your event. We capture the data vis-à-vis a customized survey conducted one-on-one with your visitors - event surveyors input the information into tablets or smart phones on the go in real time!

We clean the data, then tabulate the results. The aggregate visitor expenditures, along with the operational and capital spending made by the local host committee event organizer and others are inputted into the model which measures the economic impacts in terms of total output, GDP, jobs, employment and taxes.

We use this information to produce an in-depth economic impact assessment report. We can also include additional questions on the survey related to market research, event awareness and satisfaction levels, civic pride, awareness of event sponsors and more!

Types of questions we ask?

  • How far did you travel to attend this event?
  • How many people are in your group?
  • How many nights are you staying?
  • Where did you stay?
  • How much money are you spending on food, entertainment, gas, shopping, etc.?
  • Have you attended this event in the past?

The results?

You receive a detailed final report based on actual data from your actual event attendees. The report will specify everything from the average spending per person to the # of jobs supported in the province to the dollar value of the economic impact.

Need Specific Research tailored to your organization?

Interested in additional research and data (over and above economic impact)? We can help! Using CSTA’s existing survey technology, we can tack on additional survey questions or create two surveys that can be conducted simultaneously onsite at your event in conjunction with a steαm pro 2.0 study. No need for your organization to hire a second research firm – we can do it all!

Click here for more information on our Impact Modules and Rate Card.

Click here for our FAQ.


For more information or for a specific quote on your event, contact us! Use our handy EI intake form to express your interest by providing preliminary information using our online form or email us at