Webinar Schedule

COVID-19 Webinar Schedule – Save the Dates!


Webinar #1:  The Road to Recovery Starts During the Storm – Lessons Learned from Past Recoveries

Presenter: Grant MacDonald, Head of Consulting, CSTA
Thursday, April 16, 2020 

Grant MacDonald will share lessons learned from past recovery processes and specifically how sport tourism can be a short-term tool to help support the reopening of business and engagement of residents in the community. In May 2016, all residents of Fort McMurray and surrounding communities evacuated due to the emergency situation of the Alberta Wildfire. During the displacement, sport tourism played a role in supporting planned events and attracting new events that would bring business to the region and help to tell a positive story about the recovery and rebuilding of the community.


Webinar #2: Using Economic Impact Data in Your COVID-19 Recovery Strategy​

Presenter: Derek Mager, Senior Economic Impact Consultant, CSTA
Thursday, April 23, 2020

The landscape for bidding and hosting events may look considerably different once we get past the current COVID-19 environment. Economic impact (EI) data can form the basis for determining your strategy and decision-making as you go forward. Use CSTA’s steam2.0 to run projections on what your event EI might have been, or what it could be if held in the future. Use the facts to help you determine if postponement or cancellation is the better option, what events you should bid on in the future, or what infrastructure may be the right investment.

This session will double as a refresher about how to navigate steam2.0, which is populated with spending profiles of primary data collected at over 500 sport events across Canada. Since its launch in 2002 it has become the industry standard in projecting the economic impact of a sport event on a host community. 

Derek will also use the real-life example from a just completed EI assessment on the 2020 Arctic Winter Games in Whitehorse which measured the economic impact of the cancellation.


Webinar #3: Your Corporate Sponsorship Revenue Program – The New Normal Post COVID-19

Presenter: Brent Barootes, President and CEO of the Partnership Group – Sponsorship Specialists®
Thursday, April 30, 2020

As we work to cope with COVID-19 on a daily basis within our organizations, we need to begin to look to the horizon and post COVID-19. You may have postponed or cancelled events or are sitting on the sidelines waiting to see if you will still postpone or cancel. Thoughts might also include wondering if the sponsors you had will be back or will new sponsors even emerge. You may be concerned about what sponsorship will even look like post COVID 19. This virtual workshop session will walk you through the three stages of your corporate sponsorship revenue program amidst COVID-19; The Immediate Need through the bottom of the trough; The Recovery period and The Post COVID 19 reality with a focus on understanding what that new norm will look like for your sponsorship programs and revenue opportunities as well as what to plan for, how to adjust and what to expect. This session will provide both delivery of content on these subjects and allow for engaged discussion and Q&A.



→ Mindshare Study



Webinar #4: Cancellation and Postponement of Major Sporting Events in Canada

Presenter: Benoit Girardin
, Event expert and lead strategist at LBB Sport
Thursday, May 7, 2020

An overview of the legal, financial, human, operational and sport impacts of COVID-19, lessons learned and strategies to relaunch the event business in Canada.

In this webinar, facilitated by event expert Benoit Girardin, you will learn the hard lessons learned from these cancellations or postponements from the legal, human, financial, operational and sport perspectives. Benoit will discuss the lessons learned from key sporting events that were cancelled or postponed in Canada but also internationally such as Tokyo 2020, the Euro 2020, Wimbledon, Tour de France to name a few. Benoit will also facilitate a discussion with a panel composed of three Canadian sport leaders, Debra Armstrong, CEO of Skate Canada (ISU World Figure Skating Championships), Eugène Lapierre, VP and Tournament Director for Tennis Canada’s Rogers Cup and Ahmed El-Awadi, CEO of Swimming Canada (SNC Olympic trials) who will share their experience on how COVID-19 impacted their events and organizations. Strategies to prepare for future forces majeures, the new normal and relaunch the event business will also be discussed.



Webinar #5: Official Launch: Sport Tourism Event Evaluation Report (STEER)

Presenter: Iain Edmondson, Director, Legacy Delivery Ltd.​
Thursday, May 14, 2020 

As public authorities start to consider how events can be part of the COVID-19 recovery plan, it has never been more important to articulate the wider impacts of sport events.

This webinar launches the latest CSTA tool to assess the wider tourism, social and environmental impacts of events - STEER (Sport Tourism Event Evaluation Report). STEER and STEER Pro will enable CSTA members to report on, plan for, and quantify wider impacts, complementing the direct economic data available from steam2.0 and steam pro2.0.



Webinar #6: The Canadian Sponsorship Landscape

Presenter: Norm O’Reilly, MA, MBA, PhD, CPA, CGA

Wednesday, May 20, 2020 @ 1:00 pm Eastern

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook. This session will review the results of the 13th annual CSLS and outline the trends in the industry in Canada, going back to 2006. The study draws on the insights of Canadian brands, properties and agencies to provide information that is relevant and ethical. The CSLS seeks to provide outstanding sponsorship expertise for sponsors, properties and agencies. Commentary will be made on the impact of the current COVID-19 crisis on the industry.


Webinar #7: 
Communicating in Crisis: Lessons for Sport Events in the midst of COVID-19


Barb MacDonald
CSTA Communications Consultant​
Sylvie Bigras
Communications Specialist, Facilitator, & Emcee
Martin Richard
Executive Director, Communications and Brand, Canadian Paralympic Committee 

Thursday, June 4, 2020 

Three of the leading sport communications professionals in Canada will share their experiences from a variety of challenges that provide lessons learned for the sport event/tourism industry. Barb MacDonald is CSTA’s Communications Consultant, and has lived through bomb scares, declaration of war, tragedy, and judging scandals in various roles as a communicator and media operations manager over 20 different sports and 10 countries. Sylvie Bigras, in addition to being a dynamic emcee and facilitator, is a specialist in communications at international sporting events, including leading an entire media relations/communications team at several Olympic, Commonwealth, and Pan American Games. Martin Richard is the  Executive Director, Communications & Brand at the Canadian Paralympic Committee. Also a veteran of multiple major Games, he most recently was integral to the communication of the CPC’s decision, in conjunction with the Canadian Olympic Committee, to not send the Canadian team to the 2020 Olympic and Paralympic Games as a result of COVID-19. Each panelist will share the practical application of effective communications throughout a crisis, and the positive opportunities that may occur as a result.



Webinar #8: Esports Insights (aka The future’s so bright I’ve got to wear shades!)​
Presenter: Vlad Marinescu, President, International Esports Federation; President, United States eSports Federation; Chief Media & Marketing Officer, International Judo Federation​

Thursday, June 11

Join Vlad Marinescu, recently elected President of the International Esports Federation, for a presentation on how Esports and established sports can work together; making sense of the Esports landscape; and current efforts to overcome the barriers that exist between organizations and Esports publishers and developers. While the impact of the current COVID-19 pandemic has wreaked havoc on the traditional sport hosting model, eSports may offer a glimpse into the future of the “new” normal in the sport tourism industry.