Brent Barootes

Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialists®, a leading Canadian sponsorship / sport marketing consulting firm supporting sponsors and properties like national sport organizations and DMO’s.  Brent has been at the forefront of the sector since mid March delivering virtual workshops and seminars as well as working virtually one on one with his clients to help them through COVID-19 from a sponsorship program perspective and provide them with the tools and understanding to move through the recovery period and the new “norm” post COVID-19.

Brent is also the author of’s #1 Best Seller in the Nonprofit Marketing and Communications category: Reality Check – Straight Talk about Sponsorship Marketing. Brent is a regular speaker at conferences and conventions as well as a TEDx presenter on “Busting the Work-Life Balance Myth”.

Brent is living and self-isolating with his wife and 14-year-old daughter in Nanaimo BC.